South Florida Soul Rodeo returns to West Palm Beach July 25

The South Florida Soul Rodeo comes back to the South Florida Fairgrounds in West Palm Beach on July 25, 2026, pairing championship rodeo competition with live entertainment, community giveaways and a celebration of Black cowboy culture. Organizers say the event is meant to honor overlooked history while driving tourism and local spending.

Why it matters: - The South Florida Soul Rodeo is positioning Black cowboy history and culture at the center of a major summer event in Palm Beach County. - The rodeo also brings visitors to West Palm Beach, which can benefit local hotels, restaurants, retailers and small businesses. - The event’s community giveback includes paying electric bills for some attendees, adding a direct financial benefit for selected guests.

What happened: - The South Florida Soul Rodeo returns Saturday, July 25, 2026, at the South Florida Fairgrounds, 9067 Southern Blvd., in West Palm Beach. - The event mixes championship rodeo competition, live Southern entertainment and family-friendly activities. - Travis Gammage, founder of the South Florida Soul Rodeo, said the event is about preserving history, bringing communities together and celebrating a culture that continues to inspire generations. - Tickets and event information are available at SouthFloridaSoulRodeo.com.

The details: - The rodeo features competition in Junior Barrel Racing, Ladies Barrel Racing, Chute Dogging, Ranch Bronc Riding and Bull Riding. - Organizers say guests will also find western fashion, food vendors, interactive experiences, community giveaways, shopping with local businesses and artisans, and cowboy and cowgirl culture. - The event is being promoted as a festival atmosphere combined with a championship rodeo. - Several lucky attendees may have their electric bills paid as part of the event’s community giveback initiative. - Guests are encouraged to bring a copy of their current electric bill to be eligible for the drawing. - Media credentials and inquiries go to Jessica Williams at 954-560-4812 or info@southpromo.com. - High-resolution photos and promotional assets are available at event assets.

Between the lines: - Black rodeo culture is seeing a national resurgence, with sold-out crowds in places including Texas and Georgia, according to the release. - The event is trying to correct a gap in American history by highlighting that nearly one in four cowboys in the American West were Black. - The rodeo is also being framed as a multicultural Western experience that welcomes longtime rodeo fans and first-time visitors. - The focus on heritage, entertainment and community aid helps the event stand out from a standard rodeo stop.

What's next: - Attendees can expect the South Florida Soul Rodeo to draw fans from across the Southeast and beyond as it continues building its profile. - The event is expected to create more weekend traffic for Palm Beach County businesses as visitors travel in for the rodeo.